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RTL4 werkt met programmamakers die diverse thema’s ter sprake brengen. Zo ook de makers van ‘Ik zoek een baan’, een programma wat gemaakt werd in samenwerking met het UWV en FNV. Er was een social media strategie nodig. De televisiemakers had een specifieke eis, gezien dat ze startten met een pilotfase, dat ze zelf de social media strategie konden uitvoeren.
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Enkele van de resultaten:

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